Campaign Parameters
Artist
₦90 / sec
Brand
₦120 / sec
Time Belt(s)
Platform Assumptions
⚡ Editable Estimates
1% (low traffic)80% (peak)
e.g. 20% of 50K DAU = 10,000 vehicles actively listening per slot
1 (solo driver)6 (minibus)
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Send this estimation directly to the Proposal Generator — all parameters pre-filled, impressions included.
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Total Impressions
plays × listeners/play
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Estimated Unique Reach
unique listeners
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Avg. Frequency
exposures per listener
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CPM
Cost per 1,000 impressions
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CPL
Cost per unique listener
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Total Investment
after loyalty discount
Audience Funnel
Platform DAU (total vehicles)
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Vehicles active per slot
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Unique vehicles reached (campaign)
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Unique people reached
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Total Impressions (plays × vehicles/slot × persons)
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Campaign Summary
Industry Benchmarks — Nigeria Audio Advertising
| Channel | CPM Range | Reach | vs. Amply |
|---|---|---|---|
| Traditional Radio | ₦2,000 – ₦4,500 | City-wide | — |
| Online Radio / Streaming | ₦800 – ₦2,000 | National | — |
| Social Media Audio Ads | ₦600 – ₦1,800 | Targeted | — |
| 🔊 Amply In-Vehicle | — | In-vehicle, targeted | This campaign |
All reach and impression figures are estimates based on the platform assumptions above. Actual results depend on Amply's live user base and campaign delivery. These numbers are for planning and pitching purposes only — update the assumptions to reflect real platform data as it becomes available.